My Strategy Atelier

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My Strategy Atelier

My Strategy AtelierMy Strategy AtelierMy Strategy Atelier
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Storytelling With Us

Your logo tells a story, 

your website, your images, your business card, they all tell your story.

Proven results that speak for themselves.


Here's what +30 years of Marketing looks like for us, in a nutshell...

Marketing Consulting Expertise

Luxury Brands

Tourism & Hospitality

Tourism & Hospitality

Brand development, customer engagement, and retail growth initiatives across Asia-Pacific luxury markets.

Tourism & Hospitality

Tourism & Hospitality

Tourism & Hospitality

Marketing leadership, partnership development, destination promotion, customer experience, and growth strategies.

Government & Public Affairs

Government & Public Affairs

Government & Public Affairs

Strategic communications, stakeholder engagement, policy initiatives, governance, and executive advisory services.

International Business

Government & Public Affairs

Government & Public Affairs

Business development, market expansion, partnership development, and multicultural leadership across North America and Asia.

Marketing Consulting Services

Social Media Management

Social Media Management

Content That Builds Trust and Authority

Content should do more than fill a website.

The most effective content educates, informs, inspires, and supports business goals.

I help organizations develop content strategies that strengthen credibility, improve visibility, and nurture customer relationships throughout the buying journey.

Services include:

  • Content strategy
  • Thought leadership programs
  • Executive positioning
  • Article and blog planning
  • Communication frameworks
  • Brand storytelling

Branding

Social Media Management

Branding That Creates Meaningful Differentiation

Strong brands are built deliberately.

I help organizations clarify their positioning, define their market identity, strengthen customer perception, and create consistent messaging across all touchpoints.

Whether you are launching a new venture, repositioning an existing organization, or entering a new market, we work together to create a brand strategy that supports business growth.

Services include:

  • Brand positioning
  • Brand architecture
  • Market differentiation
  • Messaging frameworks
  • Customer experience alignment
  • Market entry strategies

Marketing Today

Strategic Alliances

AI Is a Tool. 

Strategy Is the Advantage.

Many organizations are rushing to adopt AI without understanding how it fits into their broader business objectives.

My approach is different.

AI can support research, planning, content development, customer insights, and operational efficiency. However, organizations must continue to own their strategy, brand voice, customer relationships, and decision-making processes.

I help businesses integrate AI responsibly while maintaining the human expertise that creates genuine competitive advantage.

My philosophy:

  • Humans own the strategy
  • AI assists the process
  • Judgment remains human
  • Relationships remain human
  • Accountability remains human

Technology changes. Strategy endures.

This philosophy aligns with the AI perspective reflected in your recent professional writing, where AI is described as enhancing efficiency and insight while strategic judgment remains firmly in human hands.

Strategic Alliances

Strategic Alliances

Strategic Partnerships That Accelerate Growth

Growth rarely happens alone.

Throughout my career, I have developed partnerships across tourism, hospitality, luxury retail, government, education, and international business sectors.

I help organizations identify opportunities, build mutually beneficial relationships, and develop alliance strategies that create measurable value.

Services include:

  • Partnership strategy
  • Stakeholder engagement
  • Industry collaboration programs
  • Business development planning
  • Government and institutional engagement
  • Cross-sector relationship building

Artist Representation

Artist Representation & Strategic Promotion

Exceptional artists deserve exceptional visibility.

Creating meaningful work is only part of the journey. Building awareness, developing strategic partnerships, and reaching the right collectors, galleries, institutions, and audiences requires a thoughtful and professional approach.

Drawing on decades of experience in marketing, communications, business development, and stakeholder engagement, I help emerging and established artists strengthen their professional presence, expand their reach, and create opportunities for sustainable growth.

My approach combines strategic planning, brand development, marketing expertise, and relationship building to support artists in achieving their creative and professional goals.

Services include:

  • Artist branding and positioning
  • Portfolio and biography development
  • Exhibition and event promotion
  • Strategic partnership development
  • Gallery and institutional outreach
  • Marketing and communications planning
  • Digital presence and website strategy
  • Content and storytelling development
  • Media and publicity support
  • Collector and stakeholder engagement
  • Opportunity identification and business development
  • Representation and advocacy

Strategic Advisory

From Ideas to Action

Many organizations know they need change but aren't sure where to begin.

I help leaders evaluate opportunities, navigate complexity, prioritize initiatives, and develop practical roadmaps for growth.

Drawing on experience across multiple sectors and international markets, I bring an external perspective grounded in real-world execution.

Areas of focus:

  • Strategic planning
  • Market expansion
  • Business development
  • Communications strategy
  • Stakeholder relations
  • Organizational positioning

My Strategy Atelier's Portfolio: A Visual Journey Through Our Marketing Successes

Marketing agency, Canada

B2B supplier in Indonesia

Women empowerment project, Indonesia

Room amenities provider in Asia

Travel Agency in South Africa

Artist representation, Canada

B2B supplier, Indonesia

Local cake shop, Indonesia

Plumbing services, Canada

Fleet marketing services, Indonesia

Health clinic, Indonesia

examples of my work and philosophy

Quantum Navigation - summary (pdf)

Download

reporting tools - sample (pdf)

Download

Maryse LaRocque - presentation mastery (pdf)

Download

GBA framework concept 2 (pdf)

Download

ABC newsletter - sample (pdf)

Download

ETHNIQUE CHIQUE - profile (pdf)

Download

A strategic marketing consultancy built on 25+ years of international brand, business development, partnership, communications, and public affairs experience.


Maryse LaRocque


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